Italian fashion house Dolce & Gabbana has taken a small South African business to court, accusing it of diluting the luxury brand’s name.
It demanded that Dolce and Banana, a small business in Hout Bay, rebrands.
“The name Dolce and Banana makes a mockery of the well-known trademark, Dolce & Gabbana”, in a 300-page affidavit submitted to the Cape High Court.
Shop owner Mijou Beller has since renamed her business “ and Banana”.
“We don’t have the money to fight them, so decided to change the name,” she said. The changes have cost her around R10,000.
Dolce & Gabbana also wants her to pay R100,000 of the R220,000 in legal fees it incurred when the case went to court, arguing that she ignored two warnings before court action was taken.
Beller said she could not afford to pay.